The History of 1 Chichester Terrace

William Louis Winans

Ross Winans father of William Winans
Ross Winans father of William Winans

For the 37 years from 1860 to 1897, Nos 1 and 2 Chichester Terrace were rented year round by William Louis Winans, an eccentric and exceedingly wealthy American entrepreneur. He, his family and entourage of servants lived here for part of the year.

William Louis Winans was born in New Jersey in 1823, moving to Baltimore about three years later. His father was Ross Winans, a celebrated inventor, engineer and highly successful builder of railroads, who became one of America’s first multi-millionaires. He and his brother Thomas followed into their father’s business, learning the trade in the Winans machine shops in Baltimore.

When the firm Harrison, Winans and Eastwick won a contract to equip the new railway between Moscow and St Petersburg with locomotives and wagons, Ross sent his two sons to Russia, where they established workshops in Alexandrovsky, near St. Petersburg. William met and married Marie Ann de la Rue, later described as the “very mildest and charitable woman”, in St Petersburg, where their sons Walter and Louis were born. Marie was from the same family as the Guernsey printer Thomas de la Rue, founder of the eponymous banknote printing company.

When the railway was completed in 1850, Thomas Winans returned to Baltimore with his Russian wife, whilst William stayed on to see out existing contracts and negotiate new ones. Referring to their success in Russia, an American newspaperman wrote in 1858: “These gentlemen have accumulated, in a few years, almost fabulous fortunes, and their contract holds good for several years to come. The terms are immensely in their favour, and it is said that the Government has offered them a very large sum to cancel it, but the proposition has been refused.” New maintenance and supply agreements prepared by William with the assistance of corrupt Russian bureaucrats opened further opportunities for draining the Imperial Treasury. Finally, in 1868, the Russian government bought out the contracts in return for a huge compensation payment to the Winans family.

William was well known for spending his wealth lavishly to provide for the comfort of his family and in social enjoyment. He once bought up all of the seats to a performance by a large travelling circus and compelled the performers to put on the entire show for the benefit of himself and two friends. His favourite method of entertaining friends was to give morning concerts performed by famous operatic stars, sometimes with half a dozen celebrated vocalists at the same entertainment. Once he professed that he could not enjoy anybody’s music except that of the acclaimed soprano Adelina Patti, and at her first appearance in St. Petersburg he paid $1,000 for the first choice of boxes.

By the autumn of 1859, William’s health broke down. He had symptoms of consumption, and he was warned by his doctor that another winter in Russia would probably be fatal. He was advised to winter in Brighton. Reluctantly, under medical orders, he left St. Petersburg and spent the winter at a hotel in Brighton, returning to Russia when the winter was over. William was obsessed with his health, nursing and tending it with extreme devotion. He took his temperature several times a day, and had regular times for taking his various waters and medicines.

In 1860 he rented No. 2 Chichester Terrace as a furnished house for a term of five years, determinable at the end of any year. He also took the neighbouring house, No. 1, for a term of twenty-one years, determinable at the fifth, seventh, or fourteenth year. He connected the two houses structurally.

William’s name appears crossed out on the 1861 census for the combined houses No. 1 and No. 2, with seven servants living in the properties. The census of 1871 shows William and Marie Ann living at Nos 1 & 2 Chichester Terrace with their sons Walter and Louis, a niece, Celeste Winans, and 15 servants.

From 1860 to 1870, William used to spend the winter at Brighton and about eight months of the year in Russia. In 1870 he gave up his house in St. Petersburg, and took a lease for a shooting estate in Scotland, which led to him becoming popularly known as the “great American deer-stalker”. From 1871 to 1883 he spent about two months in Russia, two or three months in the health resort of Bad Kissingen in Northern Bavaria, and the rest of the year in Brighton, Scotland, or London, where he lived at 23 Grosvenor Square. In 1877, supposedly to please his wife, he bought the Crown lease of 15 Kensington Palace Gardens, and the family were living here at the time of the 1881 census. In 1883 he ceased to visit Russia, thereafter dividing his time between Bad Kissingen, Brighton, London and Scotland.

William’s eccentric disregard for money is illustrated by the story of a $50,000 Axminster carpet he had made from special designs for the drawing room in Kensington. When it was laid, he was disappointed, so he ordered another in a different design. When the second carpet was delivered, the question arose as to what was to be done with the one already on the floor. “Just put down the second over the first,” he said.

William now embarked upon an experiment in the management and improvement of deer forests in Scotland, taking vast tracts of land and enclosing them with miles of fencing to prevent the deer straying. He had developed the notion that the value of the forest for letting purposes would be much increased by suspending shooting for some years, allowing the stags a longer term of undisturbed life. By 1887 he was the tenant of nearly twenty sporting estates in Scotland, the total area of which exceeded 220,000 acres. They constituted a shooting range extending 60 miles from the east to the west coast of Scotland, from the Bealy Firth to the Atlantic, with annual rent payable of about $125,000. At this time, he acknowledged that his annual income was between $2 and $3 million. The experiment led to trouble both with the crofters and with his lessors and eventually he gave it up, believing it to have been a waste of money. He seems to have got rid of all the Scottish shoots before his death.

At the time of the 1891 census, William, Marie Ann and Louis were living in No 1 Chichester Terrace, with no less than 21 servants living in No 1 and No 2. His son Walter and his family and servants were living just down the road at No 7 Chichester Terrace.

William did not live in Kensington Palace Gardens after 1892. It was shut up, and he tried to dispose of it, but he was still listed on the electoral register for the property at the time of his death. He moved his London residence to 10 Pembridge Square in Notting Hill. After 1893, he spent the whole of the year in England – in London, Brighton, and the country. He never bought an estate in England for himself or for either of his sons. As far as he was concerned “he preferred living in furnished houses or hotels”, according to his son.

William never forgot the terror of the chronic seasickness and near shipwreck which the brothers experienced on their first visit to Russia, and the thought of a return sea crossing to the United States appalled him. In a letter responding to an invitation of an old Baltimore friend to visit him, he wrote; “I would not cross the ocean for $5 million cash.”

Winans 'Cigar Ship'
Winans ‘Cigar Ship’

William became engrossed by the design and construction of spindle-shaped vessels commonly called cigar ships, an invention of the Winans family. Details of the Winans cigar ships can be found at Many patents were taken out for this design both in England and in America. It was claimed that vessels of this type would be able to cross the Atlantic without pitching or rolling. In an application to Congress in the year 1892, William described the vast benefits that would result from the invention to the people of the United States. He declared his confident expectation that a fleet of spindle-shaped vessels subsidised by Congress would restore to America the carrying trade which had fallen into the hands of England and other foreign nations, secure to America the command of the sea, and make it impossible for Great Britain to maintain war against the United States. Such a fleet as he described in his application could, he said, “meet war vessels in open sea near the European side and destroy one vessel after another, so that none of them would be able to reach our shores.” In the development of his invention William stated that he had incurred an expense of nearly $4 million in the research and development of four full sized prototypes. His confidence in this project remained unshaken to the end of his life, and he kept an office in Beaufort Gardens, Knightsbridge, where a staff of engineers and draftsmen was engaged in working out the various problems with the design. Perhaps he pinned his hopes of returning to the United States on the eventual success of the invention, which was to prove elusive.

William Winans was said to be a person of considerable ability and of singular tenacity of purpose, self-centred, and strangely uncommunicative. He was not interested in many things, but he became completely absorbed in a scheme when he took it up. He lived a very retired, almost a secluded life. He took no part in general or municipal politics. He rarely went into society. He had no intimate friends, if, indeed, he had any friends at all in England. There is no evidence that he was interested in any charity or charitable or philanthropic institution in England. Although he was on affectionate terms with his two sons, he never let them into his secrets. “He always worked his business himself,” his son said, “and never brought us into the business affairs in any way.” And although at odd times he mentioned his property in America, he never allowed even his eldest son “to understand much about it.”

William was described in his obituary in The New York Times as a bluff, liberal-hearted man, but thought to be quite un-American in his tastes and disposition. He was said to be averse to having either of his two sons go to the USA, and consequently they developed so called “anti-American tendencies”. His son Walter competed for the USA, winning medals for shooting in the 1908 and 1912 Olympics, but did not visit that country until the age of 58. William was described as particularly anxious that his sons Walter and Louis should marry titles, but neither of them could be persuaded to make any of the matches that were available. Walter married Caroline Rowland Belcher, daughter of a Brighton physician, in Brighton in 1881 and it appears that Louis did not marry.

William held both houses in Chichester Terrace at the time of his death – the furnished house, No. 2, as tenant from year to year and No. 1 on a tenancy similar to that on which it was originally taken. He died on 22 June 1897 at Pembridge Square in Notting Hill, leaving an estate in Great Britain valued at £2,522,005 17s 1d.

Walter Winans
Walter Winans

His sons continued to live in Brighton and London. Walter Winans, author of several books including “The Modern Pistol and How to Shoot It” (available at, won the revolver championship in England twelve consecutive times and the duelling pistol championship In Paris in 1909. He was a competitor in the Olympic Games at London in 1908 for the United States team, winning gold for the Double Shoot Running Deer. As a huntsman he held records in stag and wild boar shooting. At the Vienna Exposition in 1910 he won two gold medals for the most representative group of big game shot by one man, his exhibit comprising 60 of the best heads of all kinds out of 2,000 he had shot himself. Walter was also a noted artist and sculptor of animals – he won a gold medal for sculpture at the 1912 Stockholm Olympics in addition to his silver

Walter Winans
Walter Winans

medal for shooting won at the same games. A summary of his achievements can be found at Louis William Winans maintained a house at 5 Grand Avenue in Hove, where his mother lived at the time of her death in 1904. With the fortune he inherited from his father, Louis acquired an extremely valuable collection of spectacular coloured diamonds, many through his Brighton-based jeweller, Lewis & Sons, including the historic 31.40 carat pink diamond known as the Agra.

A necklace and ring from Louis' collection recently sold at Bonhams
A necklace and ring from Louis’ collection recently sold at Bonhams
Lot 4 : belle parure en or et argent, diamants et rubis pour environ 24 carats. Les pierres de centres sont certifiées par un rapport du GCS comme naturelles, non traitées et Birmanes. Provenance par descendance de la collection personnelle de Louis William Winans (1857-1927). Winans fut, entre autres, collectionneur de gemmes. Il posséda le fameux diamant rose Agra de 31,40 carats. Estimation entre 30.000 et 40.000 £.
Very nice and beautiful gold and silver set with diamonds and rubies weighing about 24 carats. Stones are reported natural, unheated and from Burma by a GCS report. Original private collection of Louis William Winans (1857-1927) by descents. Winans was known as a gemstones connoisseur. He owned the famous 31,40 carats pink diamond named The Agra. Estimated btw UK£ 30-40k. Photo : Bonhams

Andrew Mosely